The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III were also famous for the humorous ads depicting Spike Lee as Mars Blackmon —the character he played in his film”She’s Gotta Have It”‘. This campaign was known as “Mars and Mike” ad campaign, which was one of Nike’s most successful advertisement campaigns. These were the first Jordans to feature the “NIKE AIR” logo on the back, but later replaced by the Jumpman logo, with the words “AIR” underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan’s favorite shoes, he wore them during the 1988 Dunk Championship and many other historical events in his basketball career.
The Air Jordan III’s had poor sales when first retro’ed in 1994. However when they were re-retro’ed in 2001, they sold very well. A pair of the Air Jordan III’s can sell for over 300 dollars on various sites, one in particular being eBay. The long awaited “Fire Red” Air Jordan III was released in March 2007.
In 2007, Jordan brand collaborated with director Spike Lee to release a limited pair of Air Jordan III’s in a colorway that resembled the “Do The Right Thing” movie poster.
In 2011, Jordan brand released a Black History Month (BHM) Jordan 3 colorway in commemoration of the 35th anniversary of Black History Month. The sneaker is black with gold trim and stitching as well as laser print around the toe and heel. The BHM 3 was a very limited quickstrike release and there was said to have been no more than 3,000 pairs made.
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