The Air Jordan IV shoe was first released in 1989, also designed by Tinker Hatfield. It became the first Jordan shoe released on the global market, with some exceptions.
Spike Lee, the director/actor who helped in the ad campaign for the Air Jordan III, created the “Can/Can’t” Commercial. Lee also featured the Air Jordan IV in his movie “Do The Right Thing” in a scene where the character “Buggin Out” (played by Giancarlo Espsito) angrily confronts a bicyclist who accidentally bumps into him and scuffs his Air Jordan IV shoes. After the confrontation, Buggin Out promptly places his shoe on a fire hydrant and cleans the shoe along with making some other subtle changes. One example being “NIKE AIR” logo featured on the back of the shoe being replaced with the Jumpman logo.
In 2006, Nike released several variations of the Air Jordan IV, including “Mars Blackmons” (“Red” IV’s with Spike Lee’s alter ego on the heel), “Military Blues”, and the $500 “Thunder and Lightning” package. Also released was the Mist blue colour with all white and all black.The Air Jordan Bordeaux Spiz’ike 4 were specifically made for Spike Lee in order to pay respect for advertising the Air Jordan Cement retro 3.
The Air Jordan IV were on Jordan’s feet when he made “The Shot” in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers.
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